Price your marketing services with confidence. Enter your unit cost, target margin and fees to get a suggested retail price that protects your profit.
Margin is profit as a share of the selling price; markup is profit as a share of cost. A 100% markup is only a 50% margin. Pricing by the wrong one is the fastest way to sell a lot and earn a little.
| Cost | Markup | Price | Actual margin |
|---|---|---|---|
| 1.00 | 50% | 1.50 | 33% |
| 1.00 | 100% | 2.00 | 50% |
| 1.00 | 150% | 2.50 | 60% |
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It depends on volume and support load. Many service sellers target 30–60% margin; high-touch agency work often runs higher than automated services.
Adding a 40% margin to cost gives you a 28.6% margin at that price. Dividing cost by (1 − margin) gives you the price that actually yields your target margin.
This calculator prices fees on top so your margin survives processing costs. For high-fee channels, consider charging fees separately or baking them into the price.