Find out how engaging your content really is. Enter your average post numbers and get your engagement rate plus how it compares to typical platform benchmarks.
Engagement rate measures how actively your audience interacts with your content relative to your audience size:
ER % = (likes + comments + shares) ÷ followers × 100
Use averages over your last 5–10 posts so one viral post does not distort the result. Comments and shares usually signal stronger engagement than likes, which is why serious marketers report them separately.
| Platform | Often-cited range | Strong |
|---|---|---|
| 1–3% | > 6% | |
| TikTok | 4–8% (views-based differs) | > 10% |
| 0.5–1% | > 2% | |
| YouTube | 2–4% | > 5% |
Benchmarks vary by industry, audience size and season. Treat them as directional, not absolute.
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It depends on platform and audience size. On Instagram, 1–3% is typical and above 6% is excellent. Micro and nano accounts often see higher rates than huge accounts.
Yes — the same number of interactions means much more engagement on a small account. Brands often prefer a 5% rate on 10,000 followers over 0.5% on a million.
The classic formula counts likes, comments and shares. A separate reach-based rate ((interactions ÷ reach) × 100) is useful for evaluating content quality regardless of follower size.
Post when your audience is active, use strong first-line hooks, reply to every comment early, and use formats that invite responses: polls, questions and carousels.