Plan a social media campaign before spending a cent. Enter your budget and expected CPM or CPC to see estimated impressions, clicks and daily pacing.
Estimates are as good as your inputs. Set aside 10–20% of budget for testing creatives before scaling the winner.
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CPMs vary widely by country, audience and objective — from under $1 in some markets to $10+ in competitive ones. Check your own campaign history for the most accurate figure.
Awareness campaigns usually focus on CPM; traffic and conversion campaigns focus on CPC or cost-per-result. Match the model to your campaign goal.
A common approach is 10–20% of budget for creative testing, then scaling the best performer with the remaining 80–90%.